A key challenge facing many wealth managers and investors today is that the ongoing Advisory experience focuses on communicating investment returns rather than really engaging the wealth managers and Investors. FinTech challengers like Wealthfront and Betterment are offering engaging experiences that make it easy for even novice investors to create and manage a portfolio. However, these user-driven, self-directed platforms are all about self-service, and at least for now, they are not incorporating the type of structured advice that leads to disciplined investing. This is where wealth managers have an opportunity to use technology to engage and delight the client, and while some have chosen to embrace hybrid Robo-advisory mixed with high-touch investment and advisory solutions, wealth managers have begun to see that those solutions are falling flat. Another untapped opportunity is Virtual Reality (VR). VR creates a highly-immersive experience that is ideal for gamifying goals, building relationships and communities, reinforcing positive behaviors, and generally delighting customers.
Synechron’s VR Wealth Journey Accelerator focuses on gamifying the investment experience to incentivize investors to experience the benefits of disciplined investing with an advisor. It enables investors to create their own financial journey, answering yes/no questions based on financial scenarios, risk analysis, and goals and then ensures they experience a personalized, VR-simulated journey to visualize your financial future. It allows end-users to easily adjust goals, based on insight gained during the experience, and then revisit the experience to understand how they are tracking against those goals based on current patterns. The interactive storytelling and immersive experience can even look at their $1M savings goal by the age of 65 and show them their future lifestyle if that goal is reached, given inflation, including home, vacations, health, and insurance. The accelerator further overviews current financial assets and income to understand the impact of investment decisions, market events and more on the portfolio.