Quantifying User Experience Design for the Business
Design permeates through everything that users see, smell, feel, taste, and touch related to a business. It can leave firms with first impressions, lasting emotions, and memorable experiences. In fact:
- 94% of a user’s first impressions are design-related
- 30% of our interactions with technology would be through “conversations” with smart machines (eg. conversational UI) by this year (2018)
- $90 billion in revenue is anticipated to come from visual design and immersive experiences like augmented and virtual reality by 2020
- 100 in return, on average for every dollar invested in UX
As financial institutions and insurance companies think through their digital strategies, user experience design will need to be a key component of how they use technology to create new experience for employees.
Synechron’s User Experience (UX) Maturity Checklist helps financial services and insurance firms achieve more strategic, targeted, engaging, well-architected design that reinforces their innovation agenda.
Uninformed (Design) > UI Design (Styling) > UX Design (Problem Solving) > Experience Design (Innovation)