Language change icon for desktop
English  |  Dutch  |  French

Rethinking Experience Design

By Synechron Digital Team

Experience design is the discipline of designing products, services, processes, journeys…. really any kind of experience that focuses on the user as its core motivation. The challenge with experience design as an industry has been that the economic incentives for designers are misaligned with this core objective. Many companies fall into the trap of focusing only on design delivery and forget about the strategy and agility that also need to be key parts of this approach.

A more strategic approach to experience design will be an iterative one that starts with problem discovery and pain point identification drawing on design thinking, and leads to rapid prototyping – from outlining a paper, video or clickable walkthrough, to delivery of a minimum viable product (MVP).

Blockchain and the Open Source Advantage

Enter your details to download this article for free.

Enter the characters shown in the image.


Synechron, Inc. and/or its affiliates and group companies takes your privacy seriously. By providing your information, you are signing up to receive information about Synechron services and related marketing. Your personal data will be protected in accordance with Synechron's Privacy Policy. By filling out this form, you are giving Synechron your consent so that we may communicate relevant information to you via email, telephone, invitations, and other digital notifications. If at any time you would like to withdraw your consent or update your profile and preferences, you can do so by clicking here or by contacting us directly.