How the Design Industry Has Matured Beyond Graphic Design
Authored by: Ashish Nangla, Sr. Director, Software
In the past, when talking about design, it was most likely referring to graphic design. In 2018, this field has evolved, and there are many types of design, especially when interacting with our unarguably digital world where a good portion of content and services are viewed on or used on a mobile device. Today, institutions are much more focused on User Interface (UI) and User Experience (UX) design, and how these can help reach business goals and create a competitive edge for those who invest in these types of design. To fully understand the potential positive effects and ROI design can yield for a company, and what it means for the end- user, firms must understand the evolution of design itself – and the differences between each design field. This article will explain the evolution from Graphic Design to UI Design to UX Design.
Moving Past Graphic Design – What is UI and UX Design?
Graphic design is an aspect of visual design that decides how something will look, whether it be a printed material, web page, mobile application, etc. This is everything from fonts, colors, blocks of text and/or images and the overall layout. This is visual design at its most basic form, focusing mostly on the aesthetics and is usually not interactive.
However, today interactivity is not just demanded, it’s expected. Users are on their devices all day, and want to be able to quickly and intuitively self-service to fulfill a given task. And thus, the investment into UI and UX Design. The last thing an institution wants is a clunky, disconnected application that users do not or cannot use, because it is not user-friendly, and there are other options that are much more seamless. UI and Visual Design helps in improving the overall look, feel, and appearance, but doesn’t affect usefulness or usability. Significantly, the UI is what the user will see and use to interact with an application or product. On the other hand, UX is how things work together, using a careful balance between aesthetics and usability, to impact the overall experience a user gets when using that UI, and how a user feels when using a product or application. The best user experience comes from deep knowledge of end-user requirements, and the context in which an application or webpage will be used. Therefore, UX focuses on understanding user needs and demands in each context, and translating those into effective design solutions that are useful, easy-to-use, efficient, pleasing, and accessible.