Building a Bank in the Customer Age
Authored by – Krishan Chauhan, Head of Innovation Management UK, Synechron
The bank we know today will not be the same bank of tomorrow. Banks and financial services (FS) institutions are under mounting pressure to transform their existing business models in order to compete with challenger banks, win back marketshare, and to retain existing customers. In order to stay relevant in a fast-changing market, FS firms need to take a cue from their competitors and put the customer at the centre of change, in all parts of their business - from frontline to technology and operations, to build a bank equipped for the customer age.