Synechron’s RoboInvestor™ solution is developed as a platform that can cater to a fully-automated solution for mass market clients, while also providing an assisted advisory solution for wealth managers and investment advisors who need the one-to-one interaction demanded of their clients. For mass market individuals Synechron’s RoboInvestor™ solution is designed to simplify their investing, help manage their portfolio with minimal effort and track aggregated accounts in a single interface. RoboInvestor’s intuitive and easy interface allows people to develop portfolios that are properly diversified, and reduce the riskiness of their investment strategy.
Our Robo-advisor solution can empower organizations to offer a lower-fee solution for investment planning and management and cater to markets and revenue streams that were not viable businesses before, while still maintaining the more lucrative fee-based business they have built through personalized advisory services for high-net-worth individuals.
Customer profiling and Risk Assessment
RoboInvestor™ is able to onboard new customers in a simple and intuitive way, delivering a superior customer experience from the outset. Designed to build an investment persona, whilst also evaluating the investment experience of the customer, the onboarding wizard will learn what risk appetite the customer has and be able to make suitable recommendations for a personalized investment strategy.
A series of guided questions allows the customer to seamlessly build their investment goals and does so in such a way as to understand the life stages that the customer values and the emotional attachment to future events. This could be as simple as understanding that the customer is recently married, or has had children and therefore may want to set aside funds for the future. After understanding the investment goals and objectives of the customer, RoboInvestor™ can then decide on the level of engagement and experience that the customer needs.
For novice investors with little desire to understand the investment world, it could be as simple as recommending a few funds to choose from, but for more astute investors who want a more hands-on relationship in their strategy, a trading platform can enable multiple options from portfolio construction to automation of standing trading orders. In this sense RoboInvestor™ is a multi-persona platform that caters to the full range of investors that a wealth management firm may have.
SocialVesting and Benchmarking
A key feature in the RoboInvestor™ solution, is the ability to benchmark investors against their peers with a similar persona and have access to the ‘best performing investors and their strategies. Through a RoboInvestor™ social community, investors can copy or duplicate other investor’s strategy and this opens up the option to charge additional fees for portfolio management. For traditional wealthy management firms, this may not be ideal but can also offer a new service in which wealth managers can create multiple investment persona’s and earn management fees on each persona.
IFTTT and automation of standing orders
Bringing the concept of ‘if this’ ‘then that’ to the world of portfolio management, this platform allows both customers and wealth managers to set up automation rules and triggers which can augment traditional methods of asking brokers to execute instructions under certain circumstances. Instituting a stop-loss strategy or opportunity buying when certain market conditions are in effect, can allow for an extra edge in continuous portfolio improvement.
Investor’s Virtual Advisor
The Virtual Advisor aims to compliment mobile and online robo-services by offering a more customer relationship-focused service through a two-way, real-time, digital, face-to-face, collaborative solution. With the Virtual Advisor, organizations can more efficiently service their customers globally and drive a more ‘personal’ relationship by providing a platform that has a person or face on the other side and connect customer’s with the domain expert every time.
Customer Delight: Speaking with the expert, no waiting, and making the experience personal. Augmenting the robotic automation service with personalized one to one facilities that justify management fees.
By implementing a solution that adds video chat to the RoboInvestor™ solution and combines real-time assisted advice and process flow you achieve the following:
You are able to make your experienced wealth managers available to anyone without the boundaries of a physical location. For example, expert staff who deal with trading or portfolio realignment enquiries, KYC renewals, or asset-class investment specialists can be available immediately to answer questions by the customer. The engagement instantly becomes productive and personal. Given that the customer can see their wealth manager, the interaction remains personal. The wealth manager is able to assist with robo-driven recommendations and tailor them to the exact needs of the client. In certain circumstances where complex investment strategies are beyond the capability of the Robo AI, the wealth advisor can provide an intimate and entirely-personalized service through a digital-first channel.
Anywhere, Anytime Device Access
The RoboInvestor™ solution is developed as an entirely native solution that facilitates omni-channel interaction irrespective of the device or location that the customer has. It is a true digital-first investment platform that is hardware and operating system agnostic and offers a ubiquitous service that is expected from a world where clients are connected always and everywhere.
To learn more about our Artificial Intelligence solutions for Robo-advisor and the work we’re doing email us at email@example.com
Our people, are your people.
Managing Director & Head of Innovation
Lead - Software
Principal Consultant, Business and Management Consultancy
Amsterdam, The Netherlands
Sr. Consultant, Business and Management Consultancy
Amsterdam, The Netherlands