Synechron

English

Language change icon for desktop
English  |  Dutch  |  French
/ / Power of 3

Unlocking the power of data using Natural Language Processing to discover new client insights with Standard Chartered, Squirro and Synechron

Banking relationship managers (RMs) have a tough job and empowering them is key in maintaining customer loyalty and increasing share of wallet. Our goal was to support the end-to-end build & delivery of a Minimum Viable Product (MVP) that provides information on tap to those employees and drives outcome driven conversations with their clients.

/ / THE CHALLENGE

Banking relationship managers are the face of a bank and the key point of contact for their clients; therefore, empowering them is key in maintaining customer loyalty and increasing share of wallet. Through the combined efforts of Synechron, Squirro and Standard Chartered, the teams came together to deliver a MVP that provided front-line sales with curated client insights extracted from internal and external unstructured data to unlock new opportunities.

In partnership with Standard Chartered’s SC Ventures, Corporate, Commercial and Institutional Banking (CCIB) Business, Digital Channels & Data Analytics (DCDA) and Technology & Innovation, the team wanted to create a new platform that would deliver relevant and contextual content for client-facing staff, including relationship managers (RMs), industry bankers, corporate finance and sales, to drive cross-location collaboration and uncover new revenue streams. The solution would enable the Frontline team to have focussed and targeted conversation with the clients to drive better engagement.

/ / OUR INNOVATIVE RESULT

To bring what would be the Client Insights platform to life, the team had to leverage their deep experience utilising advanced analytics, NLP and Squirro - a cloud-based, on-premises platform that helps businesses gain insight into customers, partners, and market trends using artificial intelligence (AI) - to assist in uncovering enhanced client intelligence, bringing industry best practice and the latest in AI technologies across 4 markets: Singapore, UAE, UK, and France.

In six months, our cross-functional platform helped Relationship Managers (RM’s) and client-facing staff to generate the insights they need to unlock new opportunities whilst achieving a major milestone.

The solution was also one of the first CCIB applications to be deployed on AWS Cloud in Asia, a major milestone for Standard Chartered and our work together.

/ / OTHER BENEFITS
Leading Global Retail and Investment Bank
 
 
Better file quality
Better file quality
Better file quality
/ / LOOKING FORWARD

Client Insights has become the foundation for the new CCIB Client Analytics Portal, pioneered by Digital Channel and Data Analytics (DCDA), a one-stop-shop for RMs and Sales to access all insights and recommendations around their client’s universe.


The MVP is now being scaled to an enterprise-wide solution, which will help improve time-to-market, enhance the client experience, and accelerate the front-line’s journey towards the new ways of working by embracing digital capabilities. 
 

/ / WATCH OUR WORK IN ACTION

Check out our panel discussion with SC Ventures at the Singapore Fintech Festival on generating client insights leveraging AI. You can also check out our webinar with Standard Chartered, Squirro, and Refinitiv on how we turned Client Insights from an idea to a platform RMs love.

 
MEET THE TEAM

A global team with a laser focus

photo of Marc Westgate

Marc Westgate

Managing Consultant

Singapore

photo of Suraj Madhava

Suraj Madhava

Technology Specialist

India

photo of Ankur Verma

Ankur Verma

Associate Specialist

India

photo of Lavish Bagdia

Lavish Bagdia

Associate Specialist

India

photo of Ravi Kurupudi

Ravi Kurupudi

Technology Lead

India

photo of Vimesh Jaiswal

Vimesh Jaiswal

Technology Lead

India

photo of Vinay L.

Vinay L.

Associate Specialist

India

photo of Marc Westgate

Marc Westgate

Managing Consultant

Singapore

photo of Suraj Madhava

Suraj Madhava

Technology Specialist

India

photo of Ankur Verma

Ankur Verma

Associate Specialist

India

photo of Lavish Bagdia

Lavish Bagdia

Associate Specialist

India

photo of Ravi Kurupudi

Ravi Kurupudi

Technology Lead

India

photo of Vimesh Jaiswal

Vimesh Jaiswal

Technology Lead

India

photo of Vinay L.

Vinay L.

Associate Specialist

India

Want to know more about our work with Standard Chartered and Squirro or find out how we can work together on innovative solutions like Client Insights?