Alexander Zaky

Senior Director - User Experience, New York, USA
/ / What I do at Synechron

Leading the overall user experience practice

My role at Synechron is to champion the discipline of UX and help all of our clients elevate their brand & experiences through thoughtful and efficient design solutions. My background in UX is around 18 years and I have spent my entire career in the agency world, working as a partner to financial institutions, content companies and product firms. I also manage a global team of dedicated and highly talented User Experience Designers who solve the most difficult UX challenges of our clients.

A DAY IN THE LIFE

Direction of the company and amazing people

/ / Why I joined Synechron

Direction of the company and amazing people

Before Synechron, I was the co-founder and Chief Experience Officer at Usable - a New York based UX agency. We had been helping Synechron with their UX projects and they had been helping us with our technology projects. As our partnership grew and we started working on more and more projects together, Synechron acquired Usable and our teams have been fully integrated ever since. The direction of the company and the amazing and talented people are the core reason we joined Synechron family.

/ / MY SKILLs, qualifications and experience

A devoted user advocate

For more than 18 years, I have been a devoted user advocate with a solid focus on creating a holistic user experience. I have spent my career designing interfaces and architectures that are intuitive and compelling to a wide range of audiences across the web, mobile, TV and environmental spaces.

/ / My personal interests

Arts and bike riding

Outside of my professional career, I invest most of my time into the arts. My background is in photography and art history so my free moments are rooted in the understanding and influence of art and how it shapes my own professional career. I am also an avid adventure motorcyclist and try to plan a long, multi-day adventure trip twice a year.

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